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Personal Ads: E-Commerce Report Online matchmakers are helping to bolster the finances of their corporate parents as they raise the romantic hopes of clients.
THE advertising market has been ailing for the better part of a year, particularly online advertising. But some Web categories are in remarkably good health, like personal ads. Sites like Match.com of Ticketmaster, Matchmaker.com of Terra Lycos and ClubConnect of Yahoo are helping to shore up the finances of their parent companies, even as the sites raise the romantic hopes of millions of Internet users.|Personal ads on online matchmaking sites are helping to shore up finances of…

PERSONAL ADS CALLED MECCAS FOR TED BUNDYS OF THE WORLD
An FBI agent told a mystery writers’ convention that personal ads proliferating in the nation’s media are meccas for the Ted Bundys of the world.Suspense writer Mary Higgins Clark is at work on her next thriller: “Loves Music, Loves to Dance” – about a young woman who answers a personals ad and disappears. And in its August issue, New York Woman tackles the dark side of personals and dating services. While these forms of socializing are…

Papers aiming personal ads at yuppy market
NEW YORK(UPI) — Daily newspapers are trying to reach yuppies with a new angle on the three R’s — adding romance in the form of personal ads to boost readership and revenues, a magazine reports. According to an informal survey by the Association of Newspaper Classified Advertising Managers, more than 30 dailies now are running personal ads, once the province of alternative weeklies. The ads tend to draw young, upwardly mobile people, who are among the least frequent readers of…

Shallow personal ads leave woman steamed
Dear Zazz: I just finished reading the personal ads in my local newspaper. As a single woman, I read these ads just for fun. (Well, OK, maybe I am looking for Mr. Right.) Today, as I scanned the ads, I realized that 90 percent of the men are looking for the Playmate of the Month. There’s an ad using the word “slender.” There’s one that says “thin.” There’s another that says “weight appropriate to…

Readers come to the defense of personal ads
Dear Ann Landers: “Smarter Now in Florida” wanted to know what kind of people look for companionship through personal ads. I can tell her. They are the same “losers” who look for employment in the classifieds because they have exhausted all other possibilities and are pretty darned desperate. And how about us morons who look in the newspaper to find a used car, kitchen appliances and “like-new” TV sets? Heaven help us!…

Formal names versus nicknames in the context of personal ads.(Replications and Refinements)
A PERSON’S NAME seems to have a powerful influence on initial impressions (Hassebrauck, 1988; Mehrabian & Piercy, 1993; Young, Kennedy, Newhouse, …

Personal Ads: Guess What — You Asked For Those Pop-Up Ads
Joyce Rutecki got a nasty dose of the latest rage in Internet advertising last year, and she’s still fuming. Rutecki, a sergeant in the Millersville University Police Dept. in Lancaster County, Pa.,

Behind the Personals – psychology of personal ads – Brief Article
“SWM ISO SWF. Want mate for French films and fine wine. Seeking mate who seeks same.” What does this personal ad say about the man who wrote it? More …